MAKIS

Alternative music got burned in the fight between alternative rock and underground electronic music on what is the best genre. And from their ashes RAP raised once again, a genre all thought was gonna die in the 90’s, and like a phoenix* regenerated itself and is now more powerful (and mainstream) than ever.

The rockers couldn’t possibly unite with the clubbers and that’s how rap became mainstream with all the artists supporting each other and all making money.

Also, the people got tired of “depressing” songs and wanted something more light, and rap was there to give them the glamor, the girls and the coolness (in a superficial kinda way) they wanted to see.

Of course it helps that the first rappers of the 80’s are now executives of labels, pulling the strings for new rap artists to emerge and prevail.

One last reason for the success of rap is Eminem. I don’t think much about his music but what he is is what Elvis was back in the 60’s – a marriage between the white and black culture. It’s a proven succesful method. You take a “white” person with a “black” talent and you have both white and black appealing to it…

—-NOTES:—-
* In Mythology: A bird in Egyptian mythology that lived in the desert for 500 years and then consumed itself by fire, later to rise renewed from its ashes.